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Frequently Asked Questions

You ask, we answer.

Basics

Scent Marketing is the use of scent branding generally via the diffusion of a custom scent into a space. To do this we use either a compact/portable or an HVAC integrated scent diffuser. Ambient scenting involves using scent to set a mood, promote products or position a brand. In short, we make your business smell amazing!

Click here to learn more about scenting. Other names for Scent Marketing include Ambient Scenting, Aroma Marketing, Olfactive Scenting or Olfactive Branding.

Our sense of smell is the strongest of the five senses and it is easily able to trigger a memory and emotion. Scientific case studies and academic journals have proven that Scent Marketing is able to:

  • Improve client experience
  • Improve brand loyalty
  • Increase customer dwell time
  • Improve perception of quality and willingness to buy
  • Increase sales

We offer the highest quality equipment, exceptional customer experience and a focus on the purest and highest quality fine fragrance. Our equipment is hand made in France resulting in exceptional quality and a near zero failure rate. Our master perfumer is world famous having made perfume for Ralph Lauren, Tom Ford and Calvin Klein. Our fragrance quality is unsurpassed, often containing up to 50 rare ingredients as compared to cheap air freshener which might have two ingredients.

We have two main categories of professional scenting equipment, compact scenting systems and HVAC integrated aroma systems. Our portable scent diffusers are very user friendly, require almost no maintenance, and can scent up to 900m³ or more. They can be concealed, wall mounted, free stand or even connect to smaller HVAC systems. Our HVAC integrated diffusers are the latest in scenting technology and are the most effective way to disperse a fragrance evenly throughout your entire space via your air-conditioning ducts. Any sized building can be scented with our modular scenting equipment. These systems diffuse a high quality fragrance to a dry vapour before its integration into the existing air-conditioning or ventilation system. Since there is no heat used, the chemical properties of the fragrances are not altered. This provides a healthy fragrance diffusion while preserving the fragrance’s full integrity. Click here to learn more.

Scent Australia can help eliminate the negative odours of smoke, garbage, or other offensive smells.

Our fragrances will not only neutralise any bad odour but will kill the bacteria that cause bad smells as well. We will turn your complaints into compliments.

Scent Australia Fragrances

Yes, we specialize in designing and building signature Scents and exclusive fine fragrances that embody the essence your brand. Our Master Perfumer with our in house Fragrance Consultants will assess your target market, brand position, décor and fragrance preferences to build your perfect scent which embodies your brand, your "smell logo".

Scent Australia adheres the only the strictest safety standards. We comply with all the global and local regulatory bodies on safety fragrance including and not limited to NICNAS, OSHA, HSE, IFRA, RIFM and CARB. Click here to learn more.

We have thousands of different scents in all different categories ready for you to enjoy. Whether floral, oceanic, citrus, woody, outdoors, feminine or masculine, we have it all!

New Clients

Contact us so that we can consult with you to find the best options for you and your business. We will then consult with our Master Perfumer to find the tailored scent solution for you.

We provide suitable options for each client but don’t worry, ambient scenting with Scent Australia can be very affordable. The final costs may vary depending on the type of diffusers and the fragrance used. Please contact us for more information.

This will depend on a variety of different factors including wind flow, size of the area, scent choice, installation requirements and other factors.

Our most popular scenting system is our professional portable unit as it is plug and play and it will scent up to 900m3. Large indoor spaces are typically scented by installing our scenting systems to the property’s existing HVAC system.

To find out the perfect solution please contact us so that we can assess what is the best option for you.

It is important to take into consideration what you want to achieve with scent and who you are. A scent should match a brand like a logo in order to create an olfactive communication for your business. The first moment of truth is achieved when the scent matches the store environment.

It depends on your application and the scent diffuser being used. Oil consumption varies depending on the fragrance, indoor or outdoor and the configuration of the space. We endeavour to configure the application so that service requirements occur no more than once a month, with many systems lasting more than three months between service.

All types of industries can benefit of Ambient Scenting. We have clients in a very large range of industries: hotels, gyms, practices, retail stores, corporate offices, car showrooms, home properties, casinos, RSL venues, restaurants, hairdressers, spa or shopping centres. Click here to see a non-exhaustive list of our clients.

Our prices vary greatly depending on the scope of work. Click here to request a quote from our sales team. For residential clients, please visit our shop here.

We can turn your signature scent into scented brand extensions such as Premium Candles, Reed Diffusers, Hand Wash or Room Sprays to give/sell to clients so that they are constantly reminded of their experience with your business.

Current Clients

Yes, the scent diffuser can be programmed with start and stop times for each day of the week so that the appliance's schedule matches that of your facility. It can also be programmed for holidays, or with a simple adjustment, you can re-program the timer to match new operating hours.

We offer the possibility of having a technician install and/or service your diffuser regularly for a call-out fee.

So in terms of installation there are two options for the diffusers:

  1. Portable / In Room - requires a GPO - easy plug and play;
  2. HVAC - there is a plastic part and pipe that you can put into the top of the cartridge and plug this into the “supply air” of the HVAC ducting - requires GPO.

You can follow this video to install the diffuser and set the scent level: https://www.youtube.com/watch?v=udJqfQUOoYY.

We also offer a technician to complete the installation for you for a call-out fee.

It is really easy to change the scent cartridge. Have a look at our quick tutorial.

Video Instructions:

To increase the power of the scent, please follow this online tutorial.

Written Instructions:

  1. Turn the Power On.
  2. Push the Menu button, Time Setting will appear. (here you can adjust current date/time)
  3. Push the Right Button, Diffusion will appear.
  4. Push ok two times. With the + and – buttons you can now choose how many seconds the machine will be diffusing scent. This is the Diffusion ON time.

We recommend starting at 10 seconds ON, 1 minute OFF as a start so the scent won't be too powerful and then you can increase the diffusion ON time. This is the only parameter that has to change from now on. If you want more power, you can increase the Diffusion ON time. Press Ok twice, it is now the Diffusion OFF time. With the + and – buttons, set this time at 1 minute. It should always remain 60 seconds OFF. This way the diffuser will spray scent for x seconds and then it will not spray anything for 1 minute.

This is it for the power settings. Now, just press ok until you reach the starting screen.

If you want to also set up the diffuser to automatically turn on and off to match your opening times, after adjusting the power you can press ok and Monday will appear you can then choose diffusion ON or OFF for Monday, press ok and choose the start hour, stop hour and same for every other day of the week.

Please contact us here as soon as possible so that we can send you a new refill.

In the rare case that the equipment malfunctions or breaks, please contact us as soon as possible.

Other

Please check first that:

  • your diffuser is plugged in
  • you have enough scent in your refill
  • you have taken out the white caps from the refill bottle
  • there is a small pipe coming out of the black nozzle and going inside the refill
  • the nozzle is well pushed inside the micro diffuser
  • if you purchased the battery option, the red light is off and the diffuser is charged
  • when you press the power button there are blue lights turning on

If with all this, there is no air coming out of the hole on top of the diffuser, please give us a call back on 1300 731 680.

Unpleasant odours may interfere with your business in a negative way which can be damaging. Our scent diffusers don't only mask bad odours but destroy the molecules that cause the odour in the first place. We diffuse wonderful aromas including some with anti bacterial properties which kill the bacteria that causes bad smells. To find out, what would be the perfect solution for you, call us on 1300 731 680 or email us at: info@scentaustralia.com.au.

Ex-smokers and non-smokers alike will understand the necessity of getting rid of smoke smells and odors. Whether the smell is in your home or in your car, it’s one of the worst odors imaginable. Unpleasant odours may interfere with your business in a negative way which can be damaging. Our scent diffusers don't only mask bad odours but destroy the molecules that cause the odour in the first place. We diffuse wonderful aromas including some with anti bacterial properties which kill the bacteria that causes bad smells. To find out, what would be the perfect solution for you, call us on 1300 731 680 or email us at: info@scentaustralia.com.au.

Our scent diffusers don't only mask bad odours but destroy the molecules that cause the odour in the first place. We diffuse wonderful aromas including some with anti bacterial properties which kill the bacteria that causes bad smells. To find out what would be the perfect solution for you, call us on 1300 731 680 or email us at: info@scentaustralia.com.au.

Bad odours in a building can be terrible. Our scent diffusers don't only mask bad odours but destroy the molecules that cause the odour in the first place. We diffuse wonderful aromas including some with anti bacterial properties which kill the bacteria that causes bad smells. To find out what would be the perfect solution for you, call us on 1300 731 680 or email us at: info@scentaustralia.com.au.

Our scent diffusers don't only mask bad odours but destroy the molecules that cause the odour in the first place. We diffuse wonderful aromas including some with anti bacterial properties which kill the bacteria that causes bad smells. To find out, what would be the perfect solution for you, call us on 1300 731 680 or email us at: info@scentaustralia.com.au.

The National Industrial Chemicals Notification and Assessment Scheme (NICNAS) helps protect the Australian people and the environment by assessing the risks of industrial chemicals and providing information to promote their safe use.

Their focus is the industrial use of chemicals. This covers a broad range of chemicals used in inks, plastics, adhesives, paints, glues, solvents, cosmetics, soaps and many other products.

The IFRA Standards form the basis for the globally accepted and recognized risk management system for the safe use of fragrance ingredients and are part of the IFRA Code of Practice. This is the self-regulating system of the industry, based on risk assessments carried out by an independent Expert Panel.

Our scent diffusers don't only mask bad odours but destroy the molecules that cause the odour in the first place. We diffuse wonderful aromas including some with anti bacterial properties which kill the bacteria that causes bad smells. To find out what would be the perfect solution for you, call us on 1300 731 680 or email us at: info@scentaustralia.com.au.

Hotel scenting is normally achieved by the diffusion of fine fragrances of essential oils into the lobby and other common areas. High volume and sophisticated scent diffusers coupled to the hotels air handling system can ensure that any sized space in your hotel can be easily and affordable scented. Hotel scenting is the most important and easiest way to help build strong memory links to guests and increase repeat business. To find out what would be the perfect solution for you, call us on 1300 731 680 or email us at: info@scentaustralia.com.au.

Hotel scenting is normally achieved by the diffusion of fine fragrances of essential oils into the lobby and other common areas. High volume and sophisticated scent diffusers coupled to the hotels air handling system can ensure that any sized space in your hotel can be easily and affordable scented. Hotel scenting is the most important and easiest way to help build strong memory links to guests and increase repeat business. To find out what would be the perfect solution for you, call us on 1300 731 680 or email us at: info@scentaustralia.com.au.

Our scent diffusers don't only mask bad odours but destroy the molecules that cause the odour in the first place. We diffuse wonderful aromas including some with anti bacterial properties which kill the bacteria that causes bad smells. To find out what would be the perfect solution for you, call us on 1300 731 680 or email us at: info@scentaustralia.com.au.

Ambient scenting is something that casinos or clubs owners can use to differentiate themselves from competitors, increase visitor return rate and boost revenue. To find out what would be the perfect solution for you, call us on 1300 731 680 or email us at: info@scentaustralia.com.au.

Ambient scenting is something that casinos or clubs owners can use to differentiate themselves from competitors, increase visitor return rate and boost revenue. To find out what would be the perfect solution for you, call us on 1300 731 680 or email us at: info@scentaustralia.com.au.

Hotel scenting is normally achieved by the diffusion of fine fragrances of essential oils and aromas or fragrances into the lobby and other common areas. High volume and sophisticated scent diffusers coupled to the hotels air handling system can ensure that any sized space in your hotel can be easily and affordable scented.

Hotels can use any type of scent. A ginger scent can come from a ginger fragrance diffused in the lobby with a diffuser or connected directly to the HVAC system. At Scent Australia, we have all types of fragrances and thousands of different scents.

In today’s competitive climate, the gaming sectors need to work even harder to drive guest satisfaction and encourage spending. Scenting is another tool to help businesses achieve this. It is alongside visual marketing an effective and subtle way of making positive changes to the perception of a brand.

The Encore in Las Vegas must a have a fragrance specially designed for its venue called a Signature Scent diffused through its HVAC system to scent the lobby and common areas. We design Signature Scents for casinos. To find out what would be the perfect solution for you, call us on 1300 731 680 or email us at: info@scentaustralia.com.au.

Hotels diffuse scent through their lobbies and common areas with air diffusers. Usually, they also provide scented extensions to their Housekeeping managers like room sprays to make sure that the rooms have a welcoming scent as well. A hotel scent diffuser dispensing scents and fragrances can enhance the positive factors of happiness, sensuality, relaxation and stimulation. Scents are usually different from hotel to hotel as every hotel likes to have their own Signature Scent. Meaning that everytime you go to one of their hotels you smell the same scent and will remember the experience there more easily.

Hotel diffuses scent through their lobbies and common areas with air diffusers. Usually, they also provide scented extensions to their Housekeeping managers like room sprays to make sure that the rooms have a welcoming scent as well. A hotel scent diffuser dispensing scents and fragrances can enhance the positive factors of happiness, sensuality, relaxation and stimulation.

Fragrances have many positive effect on guests:

  • it can make them more alert or more refreshed;
  • it create an emotional link between guests and the hotel;
  • it designs a welcoming and warming environment which make guests feel like home;
  • it helps guests remembering their good experience in the hotel;
  • it gives to the guests a perception of higher quality.

It is especially difficult to get rid of cigarette smoke smell as some businesses try to ‘hide’ or ‘mask’ the odour. The smell of smoke is made of micro particles that need to be destroyed or neutralised with proper air diffusers and scent that will replace the molecules responsible for bad scents or malodours. Pure natural essential oils with anti bacterial properties are especially good as odour eliminators.

Quite often hotels diffuse scent through their lobbies and common areas with air diffusers. Usually, they also provide scented extensions to their Housekeeping Managers like room sprays to make sure that the rooms have a welcoming scent as well. The Housekeeping team sprays the fragrance in the room. Oils with anti-bacterial properties not only mask the odour but destroy the molecules responsible of the smoke smell. Furthermore a hotel scent diffuser dispensing scents and fragrances can enhance the positive factors of happiness, sensuality, relaxation and stimulation.

Our scent diffusers don't only mask bad odours but destroy the molecules that cause the malodour in the first place. We diffuse wonderful aromas including some with anti bacterial properties which kill the bacteria that causes bad smells. To find out what would be the perfect solution for you, call us on 1300 731 680 or email us at: info@scentaustralia.com.au.

In today's competitive climate, the retail sector needs to work even harder to drive customer satisfaction and create an emotional link with their customers.

Ambient Scenting is powerful tool to help retail shops achieve this. It is an effective and subtle way to reinforce good memories of a good shopping experience.

Zara must a have a fragrance specially designed for its venue (also called a Signature Scent) diffused through in its store with a scent diffuser.

I am not sure which company is doing it but here at Scent Australia we can design beautiful signature scents for shops or any retail environment.

Many guests enjoy when the hotel or restaurant smells nice. It makes them feel good and more relaxed when there is a nice scent.

Definitely Ambient Scenting could help physical retail stores stay relevant. Many retail stores are diffusing custom scents also called Signature Scents as evidence shows that the use of scent can have a significant and direct impact on retail business profitability as:

  • It improves customer experience.
  • It increases customer dwell time and willingness to buy.
  • Using scent connects your brand with your customers on an emotional level.
  • Scent increases brand loyalty.
  • Scent offers more sales as scent helps customers to decide instinctively.
  • As scent is linked with memory, customers will long remember the pleasant experience and will return.

Scent Marketing Companies like us here at Scent Australia create custom scents for many retailers, hotels, gaming venues and many other industries.

Many retail stores are diffusing custom scents (also called Signature Scents) as evidence shows that the use of scent can have a significant and direct impact on retail business profitability as:

  • It improves customer experience.
  • It increases customer dwell time and willingness to buy.
  • Using scent connects your brand with your customers on an emotional level.
  • Scent increases brand loyalty.
  • Scent offers more sales as scent helps customers to decide instinctively.
  • As scent is linked with memory, customers will long remember the pleasant experience and will return.

At Scent Australia we create custom scents for many retailers, hotels,gaming venues and many other industries.

Research showed that 35 percent of Fortune 500 brands had adopted some level of sensory branding philosophy. The research also showed that after sight - which naturally was a key part of the brands’ sensory experience already - smell was the most important of the five senses and responsible for a large part of a consumer’s emotional response to a brand. Regarding hotels in particular, scent branding has many benefits:

  • Scents can help boost sales,
  • Scents help create brand image
  • Scents create a perception of quality
  • Scents increase guest loyalty
  • Scents make your experience in the hotel unforgettable
  • Combined with positive experiences, scents can build Brand loyalty because they can create longer-lasting memories than the other senses. A Signature Brand Scent can build a deep emotional connection with guests that is remembered for a long time. Scent Australia designs amazing scents for hotels.

In today’s competitive climate, the hospitality sector needs to work even harder to drive guest satisfaction and create an emotional link with their guests.

Ambient Scenting is powerful tool to help hotels achieve this. It is an effective and subtle way to reinforce good memories of an experience and create a special bond between a guest and a hotel where they stayed.

St Regis hotel must a have a fragrance specially designed for its venue (called a Signature Scent) diffused through its HVAC system to scent the lobby and common areas.

Please call our team on 1300 731 680 and they will help you change your diffuser settings to reach a pleasant level.

If someone does not like the scent check that the diffuser is not located too close to this person. If the scent level of scent is too high please call our team on 1300 731 680 and they will help you change your diffuser settings to reach a pleasant level.

If there is something missing in your package please call our team on 1300 731 680 and they will send you the missing part straight away.

If you need more or less fragrance call our team on 1300 731 680. They will make sure that your next refills will be sent at more suitable intervals.

Customers experience can be enhanced by creating a multi-sensory experience.

Incorporating at least three of the five senses into a buying experience creates a deeper emotional connection with the brand. Traditionally a lot of importance is already given to sight as per the rise of Visual Merchandising. Sound is often considered as well and it is now rare to come into a store that is not playing music. Thirdly, touch has to be a part of the customer experience as the products are physically displayed in a store.

However the sense of smell is largely underrated when it could be an easy way to dramatically improve customers experience. Scents have the power to put a customer in a relaxed and refreshed mood which make them enjoy more what they are doing. As smell is directly connected to the emotion and memory part of the brain, customers can feel more connected to the company, and thus, using smell will create feelings of attachment to the brand.

It is important to diffuse a scent that will match your brand and complement the message and values your company wants to share.

I think that it could be involving all of the 5 senses of the customer to totally immerse him in a pleasant experience.

Customers experience can be enhanced by creating a multi-sensory experience.

Incorporating at least three of the five senses into a buying experience creates a deeper emotional connection with the brand. Traditionally a lot of importance is already given to sight as per the rise of Visual Merchandising. Sound is often considered as well and it is now rare to come into a store that is not playing music. Thirdly, touch has to be a part of the customer experience as the products are physically displayed in a store.

However the sense of smell is largely underrated when it could be an easy way to dramatically improve customers experience.

Customers experience can be enhanced by creating a multi-sensory experience.

Incorporating at least three of the five senses into a buying experience creates a deeper emotional connection with the brand. Traditionally a lot of importance is already given to sight as per the rise of Visual Merchandising. Sound is often considered as well and it is now rare to come into a store that is not playing music. Thirdly, touch has to be a part of the customer experience as the products are physically displayed in a store.

However the sense of smell is largely underrated when it could be an easy way to dramatically improve customers experience. Scents have the power to put a customer in a relaxed and refreshed mood which make them enjoy more what they are doing. As smell is directly connected to the emotion and memory part of the brain, customers can feel more connected to the company, and thus, using smell will create feelings of attachment to the brand.

It is important to diffuse a scent that will match your brand and complement the message and values your company wants to share.

Actually research shows that ambiance is more important than customer service.

Market research demonstrates the importance of scenting and the multi-sensory experience to consumers today. Carried out by ICM, the research found over half of consumers say they love their favourite stores due to its ambience – placing multi-sensory cues such as design, fragrance, lighting and music above good service from friendly staff.

For the retail and hospitality sectors, the research showed an especially high demand for a more fragrant experience. Three out of four people (74%) have been impulsively drawn into a store by a smell, and a considerable 90% of consumers would either walk out of a store or speed up their browsing if they didn't like the smell inside it. Similarly, in a hospitality environment, 77% of consumers said a pleasant smell in a hotel would have a positive impact on them, and 43% said they would regret or reconsider checking into a hotel if they noticed an overpowering smell.

The worst part is to wait and being bored because of this.

A very interesting experiment in Paris showed that there is an easy way to avoid this.

At the Galeries Lafayette in Paris, once ambient scenting was introduced, consumers who had spent 40 minutes in store thought that they had only spent 25 minutes, as compared to customers who had unscented experiences were accurate in their answers.

Scent indeed can increase the general wellbeing of customers/guests who are waiting and help them relax and enjoy waiting.

Want to know more about scent marketing?

Contact us now to discuss Scent Marketing ideas and strategies for your brand marketing!

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