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Aged Care & Healthcare Marketing Ideas & Strategies

Pleasurable memories and positive experiences created with scent.

Scent for Aged Care

Scent can be used to create positive experiences for residents of aged care homes, nursing homes, hospitals and so on. Scent is linked to memory and helps to recall pleasurable memories. It affects emotions and is able to induce feelings of calm and reduced tension and anxiety. (See How Ambient Scenting can improve the well-being of aged care residents.)

Scent also provides a mean for healthcare organisations to market and differentiate their services and we think it should be part of aged care marketing, healthcare marketing ideas and hospital marketing strategies. Why not consider a bespoke scent, which we can provide, as a marketing tool to stand out from the crowd? Scent is a new and unique marketing technique for healthcare organisations such as aged care homes, nursing homes and hospitals. For your marketing strategy or for marketing ideas for aged and community care providers such as nursing homes, aged care, hospitals and healthcare organisations .. think scent!

Scenting benefitsin aged care homes, hospitals and healthcare organisations

Pleasurable memories

Scent is linked to memory and helps to recall pleasurable nostalgic memories.

Calming effect

Scent affects emotions and is able to induce feelings of calm and reduced tension and anxiety.

Invigorating effect

Scent can be used to invigorate tired and potentially lonely residents to get moving and improve their quality of life.

Odour control

Scenting helps to eliminate or neutralise unpleasant odours.

Antibacterical properties

Scents can be used to treat malodours, and has antibacterial properties.

Service differentiation

Scent is a new and unique marketing common-uses for healthcare organisations to help them to stand out from the crowd!

Common uses of scentin aged care homes, hospitals and healthcare organisations

Vanilla has been used to reduce tension and stress. Perfect for Aged Care marketing

Vanilla has been used to reduce tension and stress.

Eucalyptus can be used to treat malodours, and has antibacterial properties. Conssider as part of marketing ideas for nursing homes to eliminate odours

Eucalyptus can be used to treat malodours, and has antibacterial properties.

Fresh grass and outdoor scents may bring back pleasurable nostalgic memories. Is scent part of your hostipal marketing strategies?

Fresh grass and outdoor scents may bring back pleasurable nostalgic memories.

Citrus scents are uplifting fragrances, which can help ease anxiety. Ideal for Healthcare marketing ideas & hospital marketing strategies.

Citrus scents are uplifting fragrances, which can help ease anxiety.

Our satisfied customers:

Review by Anytime Fitness in NSW contrasting Scent Australias solution vs generic products
Aroma marketing for Retail client Country Road
Scent as used by hotels such as Intercontinental Hotels, Frasers Hospitality, Accor Hotels...
We created the new signature scent for Samsung Australia

Start scenting ... a great healthcare marketing idea

If you are looking for healthcare, aged care, nursing home or hospital marketing ideas or strategies, contact Scent Australia today and start scenting in no time!

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