Multisensory branding is a way to relate to your customer in a more personal way than with traditional techniques. Multisensory branding can be thought of a way to connect to your customer on an emotional level, rather than bombarding them with mass marketing.
A multi-sensory experience occurs when the customer is engaged by two or more senses. Martin Lindstrom found that brand impact increased by 30% when more than one sense is engaged and by a whopping 70% when three senses are integrated into the brand message. This suggests that your marketing and branding efforts should pay attention to Sight, Sound and Smell in order to maximise your brand impact and success. Using custom scents for ambient air scenting has been shown to effectively promote your brand and business by targeting the sense of smell.