Our sense of smell is one of our most important senses as it is directly connected to the part of our brain (hippocampus) linked to memory and emotion. This is why smelling a particular scent can instantly send us back to a childhood memory and make us instantly experience happiness.
Numerous studies have demonstrated the powerful impact that Scent may have on consumer behaviour.
Scents have an immediate and compelling effect as they are directly linked to the brains limbic system which is the part of the brain responsible for our memories and emotions. Therefore scents go beyond.our rational perception and have an ultimate impact on our emotions.