How can scent increase sales?
All of our experiences are strongly connected to our sense of smell. Indeed our olfactory bulb that processes scents is linked to our limbic system which is the part of the brain processing emotions and memories.
This means that emotional associations will reinforce our olfactory likes and dislikes. Positive association between a place and a scent will thus create an emotional link to the location of a pleasant experience. In a store this will be the main influential factor of our buying decisions.
By diffusing the right aroma in your retail shop, restaurant or showroom you will create an emotional link with your customers which will encourage their intent of purchase.