The persuasive power of a scent
“Scent has a power of persuasion stronger than that of words, appearances, emotions or will. The persuasive power of a scent cannot be fended off, it enters us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it.”
Scent benefits for business
Perception of quality
Customers evaluate products in scented environments as being of higher quality.
Increased willingness to buy
Consumers are more eager to buy and willing to pay more in a scented environment.
Consumers spend more time and money in a scented environment.
Consumers remember scented shops more than unscented ones.
Consumers experience many positive feelings as a result of breathing in a pleasant aroma.
Smell or sensory branding is a new and unique marketing idea for businesses to help them to stand out from the crowd!
Reach customers emotionally!
The result of sensory branding? Longer customer dwell times and increased buying behaviour... Scent, meaning a prize worth having. Contact us, you won’t be disappointed!Contact us now