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Scent Marketing ... meaning Smell & Sensory Branding

Smell & sensory branding ... It’s all about the smell!

The persuasive power of a scent

“Scent has a power of persuasion stronger than that of words, appearances, emotions or will. The persuasive power of a scent cannot be fended off, it enters us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it.”

Scent benefits for business

 

Perception of quality

Customers evaluate products in scented environments as being of higher quality.

 

Increased willingness to buy

Consumers are more eager to buy and willing to pay more in a scented environment.

 

Increased sales

Consumers spend more time and money in a scented environment.

 

Memorable experience

Consumers remember scented shops more than unscented ones.

 

Pleasant environment

Consumers experience many positive feelings as a result of breathing in a pleasant aroma.

 

Brand differentiation

Smell or sensory branding is a new and unique marketing idea for businesses to help them to stand out from the crowd!

Learn more about Sensory Branding or Scent Marketing

 Learn about how scent works in scent marketing evidence page.

 See our service offering in scent marketing services page.

 See our scent equipment via our scent diffusers products overview page.

Reach customers emotionally!

The result of sensory branding? Longer customer dwell times and increased buying behaviour... Scent, meaning a prize worth having. Contact us, you won’t be disappointed!

Contact us now

Get a free consultation now We help brands to reach their business goals using scent. Get in touch to hear how we can help your business.

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