As a healthcare provider it is very important that no unpleasant odour compromise the experience of your patient. Scent is associated with cleanliness meaning that it is very important to consider including scent in your pharmacy marketing ideas.
An enjoyable ambiance can have tremendous effects on you’re the staff well-being and productivity along with your patients comfort and intent to purchase. Employees will appear more knowledgeable and trustworthy and patients will be calm and less stressed.
Indeed fragrances have a beneficial effect on irritation, stress, depression and apathy and enhance the positive factors of happiness, sensuality, relaxation and stimulation.
Scent is great point of differentiation for pharmacy marketing which will give your chemist store a boost!
Study shows that diffusing specific scents can encourage trust which will reinforce advice given.
63% of MRI patients who inhaled a vanilla aroma reported reduced anxiety before a procedure, compared to just 4% of patients who didn't, according to one study.
Delivering an exquisite aroma will keep your customers in store longer.
Scenting helps to eliminate or neutralise unpleasant odours.
Scents can be used to treat malodours, and has antibacterial properties.
According to a Swedish study, sales of shampoo positioned near the point of sale that diffused a pleasing aroma increased by 36.9%.
If you run a chemist store and are interested in pharmacy marketing scent solutions or services, contact Scent Australia today and start scenting in no time!Contact us now