Over half of consumers say they love their favourite stores due to its ambience – placing multi-sensory cues such as design, fragrance, lighting and music above good service from friendly staff.
Similarly, in a hotel, 77 per cent of consumers said a p ..
Customer loyalty is one of the most important metric in business today. Repeated business will ensue from loyalty as well as one of the most powerful tool to gain new customers: word of mouth. A 5% increase in customer retention can impact profits by 25-95% (http://hbswk.hbs. ..
Are you thinking of improving the ambiance in your club and starting to diffuse a scent but not sure if that will be really effective?
We get is as a manager you want tangible results from day one. When you buy pokies you can directly see its return. You probably think th ..
Yes a big online platform such as Amazon can be scary and should be as online shopping is definitely a trend.
However just like all restaurants will not disappear because of the rise of Foodora most of the brick-and-mortar retailers will not die. Only the one who can&rsq ..
Whether you’re a career-focused 20-something single, a stay-at-home mum or a teen in high school, absolutely everybody needs some down time to themselves! With deadlines, family obligations, school work and everything in between it can be incredibly hard to make time f ..
Scent is one of the most important sense when it comes to memory. Remember the smell of warm cookies from your grandmother or the perfume of your first love. Scents leave an indelible print on our mind.
Because health care service is high in contact the physical envi ..
In order to differentiate yourself from the competition, it is important as a club or casino to offer the best experience to your guests. Having new games, making sure that your guests are comfortable or improving your loyalty programs are part of the strategies that you can ..
Are you looking for an easy way to differentiate yourself from the crowd and deliver superior customer experience? Time for you to discuss your scent marketing strategy: how scent can influence customers’ behaviour in a positive way.
With current technologies i ..
Scent is a very powerful tool often forgotten by retailers. This makes it a powerful tool for you to differentiate yourself from the competition. Not only will it make you stand out from the crowd but it will also encourage sales and push purchase intent from your customers. ..
With online competition growing, foot traffic is a key factor for any successful brick-and-mortar retail store. Increasing foot traffic to your physical store is most likely to be a huge part of your planning strategy.
Here are 3 easy-to-nail strategies to help you increa ..