Increase Customer Loyalty with Scent
Create an exceptional first impression and memorable experience thus building consumer loyalty with scent.
How can scent Encourage Customer Loyalty?
Stores, hotels, banks, clubs or any type of industries need to make a long-lasting impression on their customers if they're focussed on building customer loyalty. If you can’t even remember an experience you had somewhere why would you come back? Memories and emotion are linked to the sense of the smell as it is the most powerful sense in terms of remembering an experience, especially if it is a powerful one.
Scent creates a positive feeling for a brand and an emotional connection which is one of the cornerstones towards building customer loyalty.
“Scent is the second most important factor when it comes to brand loyalty.”
Sensory Branding is very powerful in relation to building customer loyalty in the long term as it will encourage once off customers to become regulars.
Facts and studies
on how scent increases consumer dwell time
Lindstrom reported a 70% increase in brand loyalty when a third sense was engaged.
Helm’s Bank introduced scent which helped, “double their revenue”, as well as the number of new account openings. Customer satisfaction shot up 20 percent, to 99 percent.
– Morrin and Ratneshwar
As customers have a better
Studies from the Gartner Group have shown that 80% of all revenue is derived from 20% of all customers and a study from Bain reported that repeat customers spend approximately 67% more than new customers. Thus any strategy which focusses on building customer loyalty is likely to
Our satisfied customers:
Review by Anytime Fitness in NSW contrasting Scent Australias solution vs generic products.
Aroma marketing for Retail client Country Road building customer loyalty.