Encourage Loyalty

Create an exceptional first impression and memorable experience with scent.

How can scent Encourage Loyalty?

Stores, hotels, banks, clubs or any type of industries need to make a long-lasting impression on their customers. If you can’t even remember an experience you had somewhere why would you come back? Memories and emotion are linked to the sense of the smell as it is the most powerful sense in terms of remembering an experience especially if it is a powerful one.

Scent creates a positive feeling for a brand and an emotional connection which is one of the cornerstones towards building brand loyalty.

“Scent is the second most important factor when it comes to brand loyalty.”

In regards of this making an exceptional first scented impression is crucial to be remembered and encourage customer loyalty. Scent will generate positive memories which will keep guests coming back. As scents trigger memories of pleasant emotions it encourages the development of an emotional bond between the brand and its consumer. 

Sensory Branding is very powerful in the long term as it will encourage once off customers to become regulars.

Facts and studies on how scent increases dwell time

Lindstrom reported a 70% increase in brand loyalty when a third sense was engaged.

Helm’s Bank introduced scent which helped, “double their revenue, as well as the number of new account openings. Customer satisfaction shot up 20 percent, to 99 percent.

"In Amsterdam a scent was diffused in a shopping centre. This made the customers more inclined to revisit the shopping centre and also recommend it to others."
– Morrin and Ratneshwar

Research by Spangeberg shows that the intentions to visit a store go up when the store is scented.

As customers have a better in store experience when a pleasant fragrance is diffused it will encourage customers to come back to the store and thus create a loyalty feeling.

Studies from the Gartner Group have shown that 80% of all revenue is derived from 20% of all customers and a study from Bain reported that repeat customers spend approximately 67% more than new customers

Our satisfied customers:

Review by Anytime Fitness in NSW contrasting Scent Australias solution vs generic products
Aroma marketing for Retail client Country Road
Scent as used by hotels such as Intercontinental Hotels, Frasers Hospitality, Accor Hotels...
We created the new signature scent for Samsung Australia

Want to know more?

Let's discuss how scent can encourage loyalty  in your business!



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