How can scent Improve Customer Experience?
Walking in a store or a hotel should be an experience appealing to all senses. Traditionally marketers have been focusing on visual, sight and sound neglecting one of the most important sense: smell.
Being unique and finding a point of differentiation is a concern of any brands and scent can help them achieve this. An olfactive logo works like a visual logo and helps customer identifying and remembering your brand easily.
Scent should be the focus of every Marketing Manager as customer experience will be considered as a major point of differentiation by 89% of marketers by the end of 2017 according to Forbes.