Improve Customer Experience

Create a strong connection with your customers through scent.

How can scent Improve Customer Experience?

Walking in a store or a hotel should be an experience appealing to all senses. Traditionally marketers have been focusing on visual, sight and sound neglecting one of the most important sense: smell.

Being unique and finding a point of differentiation is a concern of any brands and scent can help them achieve this. An olfactive logo works like a visual logo and helps customer identifying and remembering your brand easily.

Scent should be the focus of every Marketing Manager as customer experience will be considered as a major point of differentiation by 89% of marketers by the end of 2017 according to Forbes.

“Human beings can remember about 10,000 distinct odours that can trigger important memories that can take us all the way back to our childhood.”

The fact that human can recall scents for a very long time allows brands to create a strong connection with their customers through scent. With the development of online business this is definitely a huge asset for physical environments.

“Based on my own research in this area, I am convinced of scent’s role as a powerful means of communication with one’s customers no matter what the business.”

- Professor Spence, Experimental Psychology at Oxford University

Facts and studies on how scent improves customer experience

Research by ICM found over half of consumers say they love their favourite stores due to its ambience.

Three out of four people (74%) are impulsively drawn into a store by a smell.

In a hospitality environment, 77% of consumers say a pleasant smell in a hotel would have a positive impact on them.

90% of consumers would either walk out of a store or speed up their browsing if they didn’t like the smell inside it.

Ambient scent is the most effective in influencing consumer behavior in terms of emotion, evaluation, desire to return to a store and purchasing habits.

Scents have been proven to eliminate stress, stimulate fond memories and inspire customers.

Our satisfied customers:

Review by Anytime Fitness in NSW contrasting Scent Australias solution vs generic products
Aroma marketing for Retail client Country Road
Scent as used by hotels such as Intercontinental Hotels, Frasers Hospitality, Accor Hotels...
We created the new signature scent for Samsung Australia

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