How can scent Increase Dwell Time?
Getting customers through your door is already complicated enough so you want them to actually stick around once done. What happens once they stepped in is part of a metric called dwell time.
Dwell time is crucial as it defines how customers interact with your stores. By visiting more areas and staying longer customers may be able to discover this hidden jewel they were looking for or add-on a little extra to their shopping list. Indeed a recent report showed that there is a strong correlation between how long people are spending in your store and how it affects sales.