To celebrate, the opening of The Kooples store in St Collins Lane, Scent Australia has created the new exciting Signature Scent of the brand.

The Kooples is a high-end French fashion brand founded by Alexandre, Laurent and Raphaël Elicha in 2007. If you appreciate the chicness that is French style you’re going to want to read this. Depicting effortless elegance, the brand is a perfect combination of chic and modern looks for both men and women. Through sleek and refined silhouettes The Kooples is bringing dandyism back into fashion. The Kooples gathers its inspiration from the codes of rock music and iconic couples of the vintage rock era. Plain British-French chic.

The St Collins Lane store is decked out in black marble, stainless steel mirrors and high quality lighting. Light boxes and screens will showcase the très cool couples campaigns. This visual bliss will be accompanied by a unique playlist and our new Signature Scent.

The new scent called 66 is a so Frenchy, so chic fragrance, a mix of modernism and classic elegance that complement the brand. We hope you’ll enjoy it as much as we do.