Benefits / Evidence of the effectiveness of scent marketing
Entice, Engage, Succeed! In today's competitive retail landscape, shopping centre operators need to create unforgettable experiences to boost customer retention and spending.
Improved guest experience
Malls can utilise scent to elevate a shopper’s mood, enhance their journey through your property, and deliver your own unique experience for their enjoyment.
Customers are more likely to buy, and pay more, in a scented environment, fragrance helps them to remember the positive experience, leading to repeat business.
Shoppers will return regularly to a mall with perceived high quality products, creating more foot traffic for stores and incentivising them to stay in the mall rather than moving elsewhere.
Perception Of Quality
Consumers evaluate scented products as being of higher quality, and likewise view a scented mall as containing higher quality stores and products.
Eliminate odours from garbage rooms, food courts and restrooms with ambient scenting, so people remember your mall for smelling great in every area.
Tantalise consumer taste buds with ambient scenting in your dining areas as studies have shown that scent can trigger or increase appetite.