Scent Marketing Case Studies ...
It's all about the smell!
Aroma Marketing Success Stories - Scent Marketing Examples from Scent Australia
Scent marketing is the newest way that businesses can easily connect with customers on an emotional level. Savvy hotel operators, retailers and many other kinds of businesses have realised these benefits. We have found that almost every single client whom tested our products, ended up using them on an ongoing basis thanks to the wonderful feedback they receive from their customers and clientele.
The reason? No one bothers to tell the receptionist at a hotel or a shop that the decor is attractive or that nice music fills the air but every day our clients receive comments and inquiries about the wonderful scent in the air!
Below you will find scent marketing case studies with solutions or examples of industries who have had scent marketing success.
One Gym Scent Marketing
One Gym’s partnership with Scent Australia brings a fresh, sensory layer to the fitness experience. Their fragrance choices—Myrrh, Tonka & Spice in main areas, Zen Garden in the male bathroom, and Blondewood & Cashmere in the female bathroom—transform the gym into an energising and relaxing haven. Through carefully placed ScentPro and ScentLite diffusers, we help One Gym craft a unique atmosphere, making each visit a memorable journey for members.
Vibe Hotel Melbourne Scent Marketing
Since 2023, Vibe Hotel Melbourne has partnered with Scent Australia to elevate their guest experience with signature fragrances like Caju & Lime and Blue Ice. Using advanced ScentLux and ScentLite diffusers, the hotel ensures a consistent, luxurious atmosphere across all areas, from the lobby to the rooftop bar. Custom room sprays extend the fragrance into guest rooms, creating a memorable and immersive stay.
Country Road Scent Marketing
brands are seeking unique ways to stand out and create lasting impressions. Scent marketing is one such strategy that uses fragrance to evoke emotions, increase brand loyalty, and deepen customer connections. A leading example is Scent Australia’s partnership with Country Road. Since 2018, Country Road’s signature linen and fig fragrance has enriched customer experiences across their global locations, offering a consistent sensory journey that aligns with their natural, sophisticated brand identity.
Style Runner Scent Marketing
Stylerunner’s partnership with Scent Australia has transformed their retail experience with a signature fragrance that perfectly aligns with their brand identity. The Myrrh, Tonka & Spice scent, exclusive to Stylerunner, captivates customers with rich, layered notes that enhance the shopping atmosphere. As part of the Accent Group, Stylerunner joins other premium brands in using scent marketing to create an unforgettable, immersive environment that keeps customers coming back.
Do you have a scent marketing strategy for your business? If not, contact us to find out how you can set yourself apart from your competition!