Restaurant & Cafe Marketing & Promotion using Scent
Make your restaurant or cafe stand out & attract customers with delicious and inviting food scents.
Scent for Restaurants & Cafes
Do you want to know how to make your restaurant or cafe stand out or how to promote your cafe or restaurant? Are you looking for restaurant or cafe marketing ideas?
Scent Marketing, or the use of appropriate scents & aromas can result in extremely good results in terms of promotion and marketing for restaurants and cafes. Studies have shown that the use of custom Café scents & aromas can increase food sales - up to 300%!
The taste of food is almost entirely influenced by the scent which accompanies it. Scent can stimulate appetite and the smell of our favourite foods may cause our mouth to water and increase the chances that we will buy some. The release of various food aromas will reconnect customers with food which may be packaged or frozen.
Restaurant & Cafe Marketing benefits from Scent
Custom Café scents can increase food sales - up to 300%. Scent is a new and exciting restaurant & cafe marketing idea!
Enhanced taste of food
The taste of food is almost entirely influenced by the scent which accompanies it.
Scent can stimulate appetite and the smell of our favourite foods may cause our mouth to water and increase the chances that we will buy some.
Common uses of food scents
- Scent of fresh bread in a supermarket has been shown to increase bakery sales.
- Scent of fresh baked muffins in your cafe may increase your sales of food due to the hunger response.
- The smell of fresh popcorn at the movies is likely to entice customers to buy some.
- An aromatic coffee scent released near the doorway could attract passing traffic or encourage diners to stay for a dessert.
Other food scent examples from Scent Australia
We can also infuse related scents such as lemongrass or lime to set an appropriate mood and complement certain flavours. If you have restaurant marketing or cafe promotion ideas using scent which you don't see below - ask us and we will source a custom scent just for you. Custom scents are our speciality!
- Apple Pie
- Key Lime
- Red Apple
- Kiwi Fruit
- Roasted Garlic
Notable scent research
A new study, published in the Journal of Texture Studies, has shown that merely showing pictures of food is not sufficient to produce that mouth watering sensation that causes people to seek food. Although animals, most notably Pavlov's dogs, will salivate at the thought or anticipation of food, researchers found that the same does not hold true for humans.
When it comes to people, a picture alone is not enough to create that craving for food. The reason, according to the scientists, is that a visual representation is not real enough to convince the brain that food is imminent
What does this mean for restaurant marketing, cafe promotion or the marketing or promotion of other food-related products or services? It suggests that your restaurant or cafe marketing strategies would be much more effective if you incorporated the sense of smell.
Our satisfied customers
Retail client Country Road building customer loyalty.
Scent as used by hotels such as Intercontinental Hotels, Frasers Hospitality, Accor Hotels.
Start scenting your cafe or restaurant
If you are looking for new & unique restaurant marketing and promotion ideas or cafe promotion ideas or strategies, contact Scent Australia today and start scenting in no time!Contact us now
Restaurant & Cafe Scenting Articles & Research
- Novotel Glen Waverley boosts coffee sales with Scent Australia
By using one coffee scent in the morning and one ambient scent in the afternoon Novotel Glen...
- The importance of scent marketing for retail and hospitality sectors
Over half of consumers say they love their favourite store due to its ambience and that they place...
Read More ...
- The new marketing trend restaurants are hungry for: Ambient Scenting
Good restaurants are already full of pleasing aromas—sizzling steaks, fresh-baked bread, an open...
Read More ...