Adina Town Hall’s Open House: Scent Australia's Collaboration

Scent Australia recently had the privilege of joining the Adina Town Hall Open House in Sydney, an event that celebrated the reimagining of this iconic property. Designed as multi-sensory experience, the Open House gave insiders a first look at the new era of Adina, aligned with the brand’s 20-year milestone and the launch of Global Casual Living.

As part of the collaboration, Scent Australia introduced guests to the essence of Adina’s signature fragrance, Citrus Bushwood, in a memorable way.

Event Overview

The Adina Town Hall Open House was more than just a property reveal, it was an interactive walk-through. Each activation aligned with Adina’s content pillars, weaving together a story that reflects the evolution of the brand. From guestrooms to public spaces, every corner highlighted Adina’s vision of modern hospitality.

In honour of 20 years, Adina revealed a refreshed identity through the newly refurbished Town Hall location. The Open House moved beyond aesthetics, inviting guests to see, hear, feel, and even smell the Adina story.

Our Role in the Experience

At Scent Australia, we believe that fragrance is a powerful tool in storytelling. For the Open House, we curated an experience that separated Citrus Bushwood into three distinct notes.

• The lobby was enveloped in the full fragrance, welcoming guests with an uplifting and memorable first impression.
• Inside our dedicated room, we invited visitors to explore the fragrance in detail, learning about its origins and composition.

This approach allowed guests to not only enjoy the scent but also to understand the story behind it.

The Signature Scent: Citrus Bushwood

Adina’s bespoke fragrance is inspired by the natural beauty of Australia. Crafted using essential oils sourced from the Riverland in South Australia, Citrus Bushwood embodies freshness, warmth, and authenticity.

• Top Notes: Sweet orange, lime zest, mandarin, and bergamot bring an instant burst of brightness.
• Heart Notes: Rose, pine, green leaf, and eucalyptus capture the serenity of the wilderness.
• Base Notes: Clove, patchouli, and cedarwood deliver grounding depth.

This combination creates a rejuvenating atmosphere that reflects both luxury and comfort that values at the very heart of the Adina experience.

Key Essential Oils in Citrus Bushwood

The fragrance is anchored by four key oils that highlight Australia’s connection to nature:

• Australian Lemon Oil
• Australian Orange Oil
• Bergamot Oil
• Mandarin Oil

Together, they bring a vibrant energy while maintaining balance with calming undertones. It’s a fragrance that not only delights the senses but also elevates the hospitality experience for Adina’s guests.

Why Scent Matters in Hospitality & Accommodation

Fragrance in hotels and serviced apartments does more than create a pleasant environment, it shapes guest perception. Research has shown that scent can:

• Influence mood and memory (The Harvard Gazette)
• Encourage longer stays in retail and hospitality spaces (Yu Retail)
• Build brand association (Harvard Business Review)

For Adina, Citrus Bushwood is more than a fragrance. It’s an extension of the brand itself. By introducing it at the Open House, Adina demonstrated how scent becomes an integral part of hospitality design and guest experience.

The Bigger Picture of Scent Marketing

Scent Australia specialises in scent marketing, working with industries across hospitality, retail, real estate, and beyond. This collaboration with Adina Town Hall reinforces the role scent plays in shaping brand identity.

If you’d like to learn more about scenting for your own business, here are some helpful resources:

• Discover Scent Marketing Solutions
• Explore Our Industries
• How Scent Enhances Hotels
• Fragrance Design Process
• Contact Our Team

And to understand the growing influence of sensory branding, explore studies like Forbes’ report on emotional branding and McKinsey’s insight on customer experience.

Conclusion

The Adina Town Hall Open House was a celebration of design, innovation, and storytelling. For Scent Australia, it was an opportunity to showcase how fragrance can transform spaces and define experiences.

By introducing Citrus Bushwood, we created an olfactory signature that reflects Adina’s Australian roots and its vision for the future. Just as Adina evolves into its next chapter, so too does the role of scent in shaping unforgettable hospitality experiences.