From Fragrance to Fortune: Creating Revenue with Brand Extensions
Unlocking Profit Through Branded Scents
Adding scent to your product line isn’t just about branding — it’s about building a new revenue stream. Brand extensions like candles, room sprays, and oils are high-margin, high-demand, and highly giftable.
Picture: Scent Australia.
The Numbers Don’t Lie
In one of our client case studies, we helped launch a range of scented merchandise with a 3x markup. Here’s a simplified view of how the numbers stacked up:
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Total Spend: ~$380K
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Revenue: ~$986K
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Net Profit: Over $600K
Another similar rollout delivered a net cash flow of over $440K from scenting alone.
Picture: Scent Australia
Merchandise With Meaning
We create fully bespoke scent merchandise that aligns with your brand’s aesthetics, audience, and price point. Our team handles everything from fragrance formulation to packaging and fulfilment.
Ready to Monetise Your Brand Identity?
Turn Brand Equity Into Tangible Revenue
Whether you’re a fashion house or a hospitality brand, now is the time to turn your unique scent into a new sales channel.
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Brian Clark
