The Power of Scented Merchandise – Turning Fragrance into a Brand Experience

Nude Lucy worked with Scent Australia to design their own unique scented merchandise Picture: Scent Australia

Scented Merchandise: More Than Just a Product

Imagine if your customers could bring the essence of your store home with them. Not just the vibe - the scent. At Scent Australia, we help brands create scented merchandise that extends their identity far beyond the shop floor.

From custom room sprays to branded candles and reed diffusers, we develop fragrance-led products that capture the soul of your space - and turn it into something customers can buy, gift, and cherish.

Adina partnered with Scent Australia to craft a bespoke signature scent that reflects the essence of their brand. Picture: Scent Australia

Why Scent Leaves a Lasting Impression

Scent is intimately tied to memory and emotion. It bypasses logic and speaks directly to the heart. When customers take home a product that smells just like your store, they’re taking home the feeling of your brand.

Our scented merchandise turns retail moments into emotional anchors. That’s why premium brands like Country Road, Seed Heritage, and Endota Spa use Scent Australia to bottle their brand essence into scented candles, sprays and diffusers.

Stylerunner collaborated with Scent Australia to create a custom signature scent that embodies their unique brand identity. Picture: Scent Australia

What We Create (and What We Don’t)

Scent Australia doesn’t make fashion or accessories - we’re not in apparel or textiles. We specialise exclusively in premium scented merchandise that reflects your brand’s unique olfactory identity.

Our core products include:

• Candles

• Room sprays

• Reed diffusers

• Mini dry diffusers

• Ambient scent accessories

These items are designed to be standalone products, brand extensions, or point-of-sale features — each with a fragrance custom-developed to reflect your store environment or campaign.

Explore our Scented Merchandise collection to see what’s possible.

Let’s Build Your Fragrance Legacy

• Find Your Scent to start the creative process.

• Take our Scent Quiz to identify your perfect match.

• Submit an enquiry to chat with our team.

Brands Creating Scented Products with Us

We’ve proudly collaborated with many of Australia’s most recognisable names:

• Nude Lucy

• Stylerunner

• Country Road

• Seed Heritage

• Endota

• Assembly Label

• Mecca

• Camilla

• Aje

• M.J. Bale