Hotel Fragrance Marketing

It’s not just about having a hotel lobby that smells good. 

It’s not just about having a bathroom that smells fresh. 

Scents are about providing an ambiance that your hotel guests can remember longingly, even after they’ve left. A scent that, if smelt in a location far from your hotel, brings them happy and heartfelt memories of their time under your care. 

Did you know that smell and memory are closely linked because of the brain’s anatomy?

If you want the experiences of your hotel guests to be something of a superior nature, you’ll want to find ways to enhance their time with you, and the perfect scent through the use of Aroma Oils might just be the magic trick you need. 

Recommended Scents for Hotels

Have you ever heard the saying “first impressions are lasting impressions”? 

First impressions form within the initial moments of an encounter. It follows that the first seconds that a client enters your hotel are vital in creating lasting, favourable impressions. 

Appearances matter too, but more so, people are attracted to things that smell good. So, let’s pick the right scent for your hotel, to improve on the first and lasting impressions of your guests, and ensure they keep coming back for more. 

Scent Australia has over 10,000 distinctive fragrances to choose from to make a perfectly suited atmosphere for your business. Think: joyful, relaxed, energized, peaceful. We have the right scent for every occasion.

Here are just a few examples of the scents we specialize in at Scent Australia that might help you to choose your signature scent:

Ocean-Based Hotels

If your hotel is based near the ocean, some favourite summer holiday vibes might be just the trick.

  • Basil
  • Lemon
  • Spearmint
  • Jasmine
  • Grapefruit
  • Geranium

These are all refreshing scents that conjure memories of hot and salty air, a summer sea-breeze, and sunsets on the beach. 

Mountain Resorts

Is your hotel nestled in or near the mountains? With fresh mountain air, you don’t want to overwhelm your guests with a scent too strong. Keep it subtle with scents like:

  • Lemon
  • Fir
  • Ylang Ylang
  • Cedarwood
  • Bergamot

With these scents, your hotel enhances the natural atmosphere, with a “less is more” take on mountain living. 

Lake-side Villas

Do you want your guests to remember the time they went for a swim in the lake outside their favourite villa? Or how about that time they went stand-up paddleboarding?

  • Apple
  • Pinewood
  • Birch
  • Sandalwood
  • Vanilla

We’re sure with a variety or combination of some of our lake-like scents your guests will feel at ease when they’re in your company and look back at these lake-side villa times fondly. 

City-View Skyscrapers

City dwellers can become lost in the crowds of the city smells and easily find the many odours of numerous restaurants, eateries, and café’s overwhelming to the senses. Try to keep things fun but calming with something simple and light.

  • Citrus
  • Lemongrass
  • Blossom and fig
  • Leather
  • Coconut

Your guests will feel instantly at ease when leaving the crowded city behind and entering a world of cool, calm, and collected, in your city hotel lobby. 

How to Distribute Your Chosen Scent

With Scent Australia, scenting your hotel can be the easiest part of your day-to-day working activities. 

Although we offer numerous options to help you spread the joy of your chosen scent, with hotel lobbies being larger than other spaces, the best way to distribute your scent evenly throughout your space is with two viable options:

  1. Air Conditioner Scent Diffuser

This system directly distributes scents through the ducted air-conditioning vents through a controlled and adjustable schedule. 

  1. Medium Room Commercial Scent Diffuser

We understand that not all hotel spaces and lobbies are large areas and we also have a medium-room scent diffuser to suit areas of up to 900 square metres. This is an electronic system with a quiet and smooth operation. 

We also provide candles, room sprays, and reed diffusers for smaller areas like private dining rooms, bathrooms, small communal areas, and more. 

Scent Australia offers safe and pure scents with a long-life rate from some of the highest standard International Fragrance Association (IFRA) certificates and guidelines available. 

Providing, creating, and distributing your hotel scent while achieving high standards of quality aromatic scent distribution for you and your customers is something we take great pride in at Scent Australia and our current client list is a testimonial to how hard our dedicated team works for our client’s satisfaction. 

How to Choose Your Perfect Scent

Every hotel is different and choosing scent you need to make your guests feel at ease on their holiday and look back at their time with your hotel affectionately will be a carefully considered decision. 

Let the power of scent and smell guide your guests in their energetic, romantic, relaxed, or family-fun holiday, and help to capture their time away with the perfect scent to trigger fond memories of your hotel. 

You can choose from our wide range of readily available fragrances or create your very own signature scent, designed to match your hotel’s eccentricities and quirks. 

We recommend that you contact our professional team at Scent Australia for further information and to talk to one of our experienced and valued team members who can answer any queries you have about how you can market your hotel through fragrances. 

Follow this link to get in touch today and to find your way to your guest’s hearts through fragrance marketing and exceptional hotel services.