Connecting with your customers and clients is often about more than just great customer service. Repeat customers are an essential part of what makes a business run efficiently because they are the clients you can rely on to keep coming back and spreading the word about your wonderful business.
Meaningful connections can be made while your customers are in your store, or your hotel, or any type of business, and they can also be made after your customers have walked out the door.
How can you create this connection with your customers after they have left the store? With merchandise related to your signature scent that brings back memories of precious and happy times.
How Can Fragrance Products Extend your Brand Exposure?
Signature scents provide a way for your customers to take their experience home with them which in turn can expand your brand exposure.
Brand awareness and exposure is one of the most important steps in the marketing process for every company, and generating this exposure can be done with a simple fragrance.
With the rise of COVID-19, people are spending more time at home than ever, and searching for ways to enhance the features and the feng shui of their interior décor. Imagine if you could make your home smell like that coffee shop you enjoyed in the mountains on a weekend road trip…
A study in 2020 showed that over 55% of Americans made substantial changes to the decorations in their home and furthermore, 71% of Americans said they spent more time than ever at home and were planning to take renovations and décor to further heights the following year.
As a business, this is your time to shine and show your customers that they can take home a piece of you and their time with you by purchasing a signature scent that reminds them of their valuable and memorable time within your walls.
A furniture store, for example, as well as selling furniture can sell products and merchandise like candles, reed diffusers, and room sprays that smell like the aroma of the store. If it is in fact an aroma that appeals to people, customers will want to take your scent home.
What is a Signature Scent?
A signature scent is an aroma that defines your brand.
A tailor-made fragrance that connects people with your business on an emotional level that also increases brand awareness, exposure, marketing, and customer loyalty.
Scent Australia has worked with a range of clients that use our products and signature scents to create a profound ambiance in their business environment and to enhance the well-being of their customers and employees.
Some well-known companies that Scent Australia has worked with include David Jones, Mimco, and Harvey Norman, to name a few.
For the Sake of the Atmosphere
The physical characteristics of a business play an important role in how people perceive the atmosphere and environment that surrounds them. But customers also care about how they feel when they walk in and spend time in your business.
Considering aromatic scents can enhance the ambiance of a space while also benefitting a person’s well-being, mentality, and temperament, the scent you provide your customers plays as equally an important role as the physical characteristics do.
For the sake of your business’s atmosphere, generate a positive experience for your customers with a signature scent that they want to take home to remember their time with you whenever the scent reaches their ever-remembering nose.
Let Customers Take Your Business Home
When one opens a business it’s generally to share with the rest of the world, or at least with as many clients and customers as possible. Wouldn’t it be great if a customer told you how much they appreciate coming into your store and how good they feel when there?
What if you could tell your customers they can take a piece of the business home with them so they can feel that good all the time? You have now provided your customers with more than just a meaningful connection. You have allowed clients the opportunity to have an emotional connection with your business.
Offer your customers the option to purchase and take home your signature scent with these available options at Scent Australia that are, in part, designed to offer your business the chance to gift your customers with something a little “extra”:
- Luxury Reed Diffusers
- Scented Room Sprays
- Aromatic Candles and
- Beneficial Fragrances, oils, and signature scents
Opportunities for Brand Exposure
Take the fact that people are spending more time at home than ever before as a welcome opportunity to expand your brand and business awareness.
Provide people with an easy take-home merchandise option that can have their family and friends asking questions while also giving your loyal repeat customers something to fondly remember you by.
If you’re unsure what scent best represents your brand get in touch with our experienced team at Scent Australia to discuss your options and find out what fragrance might provide a quality experience for you and your customers fittingly.