Improve Customer Experience & Satisfaction
Create a strong connection with your customers through scent.
How can scent Improve Customer Experience & Customer Satisfaction?
Walking in a store or a hotel should be a customer experience which is appealing to all the senses. Traditionally marketers have been focusing on visual, sight and sound neglecting one of the most important senses: smell.
Being unique and finding a point of differentiation is a key concern of any brands wanting to improve customer experiences and scent can help them achieve this. An olfactive logo works like a visual logo and helps customer identifying and remembering your brand easily.
“Human beings can remember about 10,000 distinct
odours that can trigger important memories that can take us all the way back to our childhood.”
The fact that human can recall scents for a very long time allows brands to create a strong connection with their customers through scent. With the growth and development of online
Facts and studies
on how scent improves customer experience
Research by ICM found over half of consumers say they love their
Three out of four people (74%) are impulsively drawn into a store by a smell.
In a hospitality environment, 77% of consumers say a pleasant smell in a hotel would have a positive impact on them.
90% of consumers would either walk out of a store or speed up their browsing if they didn’t like the smell inside it.
Scents have been proven to eliminate stress, stimulate fond memories and inspire customers.
“Based on my own research in this area, I am convinced of scent’s role as a powerful means of communication with one’s customers no matter what the business.”
- Professor Spence, Experimental Psychology at Oxford University
Our satisfied customers:
Review by Anytime Fitness in NSW contrasting Scent Australias solution vs generic products.
Aroma marketing for Retail client Country Road to improve customer experience and satisfaction.
Scent as used by hotels such as Intercontinental Hotels, Frasers Hospitality, Accor Hotels...