The impact of fragrance marketing
Scent, aroma or fragrance marketing makes use of the powerful impact of scent on consumer behaviour. Scents can relax customers as they enter your business and ensure that they enjoy the experience. Ambient scenting is thus able to increase customer dwell time and increase sales.
Improve customer experience
Increase business revenue
Encourage loyalty and brand awareness
Perception of quality
Customers evaluate products in scented environments as being of higher quality.
Increased willingness to buy
Consumers are more eager to buy and willing to pay more in a scented environment.
Consumers spend more time and money in a scented environment.
Consumers remember scented shops more than unscented ones.
Consumers experience many positive feelings as a result of breathing in a pleasant aroma.
Scent is a new and unique marketing idea for businesses to help them to stand out from the crowd!
Scent marketing research
Numerous studies have demonstrated the powerful impact that Scent may have on consumer behaviour.
Scents have an immediate and compelling effect as they are directly linked to the brains limbic system which is the part of the brain responsible for our memories and emotions. Therefore scents go beyond our rational perception and have an ultimate impact on our emotions.
Martin Lindstrom (a well known author and brand consultant) found that brand impact increased by 30% when more than one sense is engaged and by a whopping 70% when three senses are integrated into the brand message.
Return on investment
The return on investment from scenting or a marketing fragrance has been shown to be very impressive.
Recognising this fact, many well known brands have integrated scent into their marketing mix by diffusing pleasureable aromas at various customer touch points.
Scent marketing may be the most effective marketing tool at your disposal.
Should you be using scent as a marketing tool?
Contact us now to discuss scent and fragrance marketing ideas and strategies for your brand marketing!Contact us now