Freshly Baked Bread aroma makes us kinder to strangers

Freshly baked bread aroma makes us kinder to strangers

The aroma of freshly-baked bread is one of the most delicious aroma and has a lot of positive effects when diffused in a bakery, café, bar or restaurant like attract clientele and improve guest experience. But there is more!

Freshly Baked Bread aroma makes us kinder to strangers


A new study shows that this aroma has more than just the power to make your mouth water. It can also make you a kinder person.

According to the Daily Mail, researchers at the University of Southern Brittany in France found that shoppers were more likely to alert a random passer-by that they had dropped a belonging if, at the time, they were also passing a bakery giving off the sweet scent of baking bread.

The findings, published in the Journal of Social Psychology, suggest that certain smells can trigger a more positive mood, which leads to a greater degree of altruism in strangers.

The researchers recruited eight young men and women to volunteer to stand outside either a bakery or a clothing boutique, reports Zee News India.

The volunteers then pretended to be looking for something in their bags as they stepped in front of a passing shopper. When they walked a few feet in front of the shopper, the participants dropped a glove, handkerchief or packet of tissues, while two researchers observed from about 60 ft. away.

According to the Independent, the experiments -- which were repeated about 400 times -- found that when the volunteers dropped the items outside the bakery, 77 percent of strangers stopped

Outside the clothing store, however, only 52 percent of strangers helped.

The Independent quoted one researcher from the study who said that the evidence shows that, in general, spontaneous help is offered more in areas where pleasant ambient smells are spread. This experiment confirms the role of ambient food odours on altruism.

Whether you’re looking to a mouth-watering scent for your bakery, café or if you would like to feel more altruist do not hesitate to call us on 1300 731 680 or at and try our sublime fresh baked bread smell.