The Scent of Spending – How Fragrance Drives Consumer Behaviour
Why Scent Marketing Increases Consumer Spend
What if one invisible element could make shoppers stay longer, feel better, and spend more? Scent is that element. It's no longer an add-on — it's a strategic tool.
Picture: Scent Australia
The Psychology of Spending
Scent influences dwell time and mood. It lowers stress, increases perception of quality, and encourages browsing. Research shows a 20–30% uplift in consumer spend in scented environments. From luxury fashion to auto dealerships, brands are seeing the results.
Diffusers & Brand Extensions: A Dual Strategy
At Scent Australia, we create custom scent delivery solutions, including dry diffusers, HVAC units, and scented merchandise. Diffusers elevate the in-store experience; merchandise takes the brand home.
Check out how Camilla and Assembly Label use scent to define their brand tone.
Picture: Scent Australia
Drive Your ROI With Scent
We’ve seen firsthand that adding scent results in longer dwell time, greater purchase intention, and more customer engagement — online and in-store.
Start Creating Your Signature Scent
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Brian Clark
