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Aged Care, Nursing Home & Healthcare Marketing Ideas & Strategies

Pleasurable memories and positive experiences created with scent.

Scents in Hospitals, Nursing Homes and Aged Care

Scent can be used to create positive experiences for residents of aged care homes, nursing homes, hospitals and so on. Scent is linked to memory and helps people recall pleasurable memories. It affects emotions and is able to induce feelings of calm and reduced tension and anxiety. (See How Ambient Scenting can improve the well-being of aged care residents.)

Scent also provides a means for healthcare organisations to market and differentiate their services. If you're in healthcare or aged care and looking for new and innovative aged care marketing ideas, healthcare marketing ideas, nursing home marketing ideas, or hospital marketing strategies you should consider scent marketing.

Why not consider a bespoke scent, which we can provide, as a marketing tool to stand out from the crowd?

Scent is a new and unique marketing technique for healthcare organisations such as aged care homes, nursing homes and hospitals. For your marketing strategy or for marketing ideas for aged and community care providers such as nursing homes, aged care, hospitals and healthcare organisations ... think scent!

Scenting benefits

in aged care homes, hospitals and healthcare organisations

Pleasurable memories

Scent is linked to memory and helps to recall pleasurable nostalgic memories.

Calming effect

Scent affects emotions and is able to induce feelings of calm and reduced tension and anxiety.

Invigorating effect

Scent can be used to invigorate tired and potentially lonely residents to get moving and improve their quality of life.

Odour control

Scenting helps to eliminate or neutralise unpleasant odours.

Antibacterical properties

Scents can be used to treat malodours, and has antibacterial properties.

Service differentiation

Scent is a new and unique marketing common-uses for healthcare organisations to help them to stand out from the crowd!

Common uses of scent

in aged care homes, hospitals and healthcare organisations

  • Vanilla has been used to reduce tension and stress.
  • Eucalyptus can be used to treat malodours, and has antibacterial properties.
  • Fresh grass and outdoor scents may bring back pleasurable nostalgic memories.
  • Citrus scents are uplifting fragrances, which can help ease anxiety.

Our satisfied customers:

Review by Anytime Fitness in NSW contrasting Scent Australias solution vs generic products

Review by Anytime Fitness in NSW contrasting Scent Australias solution vs generic products

Aroma marketing for Retail client Country Road

Aroma marketing for Retail client Country Road

Scent as used by hotels such as Intercontinental Hotels, Frasers Hospitality, Accor Hotels...

Scent as used by hotels such as Intercontinental Hotels, Frasers Hospitality, Accor Hotels...

See more of our clients

Start scenting ... a great healthcare marketing idea

SIf you are looking for healthcare, aged care, nursing home or hospital marketing ideas or strategies, contact Scent Australia today and start scenting in no time!

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Aged Care Scenting Articles & Research

Aroma diffusers & scents, fragrances & oils for home use

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