Aged Care, Nursing Home & Healthcare Marketing Ideas & Strategies
Pleasurable memories and positive experiences created with scent.
Scents in Hospitals, Nursing Homes and Aged Care
Scent can be used to create positive experiences for residents of aged care homes, nursing homes, hospitals and so on. Scent is linked to memory and helps people recall pleasurable memories. It affects emotions and is able to induce feelings of calm and reduced tension and anxiety. (See How Ambient Scenting can improve the well-being of aged care residents.)
Scent also provides a means for healthcare organisations to market and differentiate their services. If you're in healthcare or aged care and looking for new and innovative aged care marketing ideas, healthcare marketing ideas, nursing home marketing ideas, or hospital marketing strategies you should consider scent marketing.
Why not consider a bespoke scent, which we can provide, as a marketing tool to stand out from the crowd?
Scent is a new and unique marketing technique for healthcare organisations such as aged care homes, nursing homes and hospitals. For your marketing strategy or for marketing ideas for aged and community care providers such as nursing homes, aged care, hospitals and healthcare organisations ... think scent!
Scenting benefits
in aged care homes, hospitals and healthcare organisations
Pleasurable memories
Scent is linked to memory and helps to recall pleasurable nostalgic memories.
Calming effect
Scent affects emotions and is able to induce feelings of calm and reduced tension and anxiety.
Invigorating effect
Scent can be used to invigorate tired and potentially lonely residents to get moving and improve their quality of life.
Odour control
Scenting helps to eliminate or neutralise unpleasant odours.
Antibacterical properties
Scents can be used to treat malodours, and has antibacterial properties.
Service differentiation
Scent is a new and unique marketing common-uses for healthcare organisations to help them to stand out from the crowd!
Common uses of scent
in aged care homes, hospitals and healthcare organisations
- Vanilla has been used to reduce tension and stress.
- Eucalyptus can be used to treat malodours, and has antibacterial properties.
- Fresh grass and outdoor scents may bring back pleasurable nostalgic memories.
- Citrus scents are uplifting fragrances, which can help ease anxiety.
Our satisfied customers
Review by Anytime Fitness in NSW contrasting Scent Australias solution vs generic products.
Aroma marketing for Retail client Country Road building customer loyalty.
Scent as used by hotels such as Intercontinental Hotels, Frasers Hospitality, Accor Hotels... increase dwell time.
Start scenting ... a great healthcare marketing idea
If you are looking for healthcare, aged care, nursing home or hospital marketing ideas or strategies, contact Scent Australia today and start scenting in no time!
Contact us nowAged Care Scenting Articles & Research
- 7 Benefits of Scent Marketing for your Business
Think of the scent that hits you when you step foot in your favourite store. That inviting aroma...
Read More ... - How Ambient Scenting can improve the well-being of aged care residents
Scent is one of the most important sense when it comes to memory. Remember the smell of warm...
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