An ever growing Seed 

Only few know how to improve customer satisfaction in the way Seed Heritage does. With a brand image aesthetic that is both inspirational and aspirational, the Australian retailer has a widely recognised brand positioning. Not only do they produce unique apparel and accessories as timeless as the brand recall they have developed over the years. But they also seek to connect with their followers, continuously enhancing brand loyalty, by focusing on customer experience and satisfaction. With the same exceptional approach with which they design every fashionable item, they put together a memorable shopping experience.

Since its beginnings in 2000, Seed Heritage’s growth has been unstoppable. It started as a small burning fire: a boutique in Armadale, Victoria, selling clothes for children. But the wood fueling the flames was as strong as sandalwood and cedar, both infused in our Santal 66 signature fragrance. Building a brand over high quality standards and a special attention towards customer satisfaction, owner Peter Lew ignited a blazing brand development that led to a quick expansion to baby, teen and womenswear, and now even exploring with beautiful homeware.

It is only natural that a business seeking to create an engaging space for their shoppers would turn to Scent Australia for new brand management tools. “Seed Heritage seeks to connect with customers by offering a one-of-a-kind and compelling retail experience. Our approach is simple: We believe in great design, high-quality products and exceptional customer service.” They craft every piece using natural fibres and fabrics, with a style inspired in Australia’s laid back lifestyle. This is highly aligned with Scent Australia and our brand image strategy proposal: scientifically designed, top-notch, unforgettable fragrances with the ability to make the senses surrender to their pleasant embrace. A sensation that works wonders for creating brand awareness, with clear evidence found in our many emotional branding examples.

Our Santal 66 oil is improving the ambience in Seed Heritage’s 729sqm Chadstone flagship store that also features other exclusive in-store elements such as a personalisation station, a kids’ cubby house and a gift wrapping station. The scent says hello to passing strangers, with cardamom, amber and leather notes, and hours slip away in daydreams of violet, papyrus and leather aromas. Let’s recap: we are talking about a brand identity built over design, quality and customer experience, and their “Chadstone store is an expression of those brand values and a landmark launch in our brand’s 20 year history”, as said by Seed brand general manager Denise Haughey. Our medium diffusers are proud components in the exceptional retail universe within the largest Seed Heritage store opened in late 2020. A new seed that promises to grow into a solid, smokey and sweet legacy.