There are many opportunities to use scent to help reach customers and influence their behaviour in unprecedented ways.
Research has demonstrated that ambient scents increase positive product ratings by 25%. Moreover, customers will linger 40% longer in scented areas, and scenting can increase purchase intent by 80%.
There are several potential benefits to be gained by developing a scenting strategy for your retail environment, including:
- Evoking pleasing emotions and memory to give customers a warm welcome
- Increasing footfall and dwell time in a specific area or department
- Promoting a scented product within an area or throughout a store
- Eliminating bad odours in a store
- Enhancing a holiday feel with familiar scents - Christmas time
- Reinforcing a brand's image with a branded scent
Scent Australia offer diffusers using nebulization that can uniformly diffuse scent and provide consistency over the full life of a scent cartridge. The scent distributed is a millionth the weight of a typical aerosol drop and 1/100th the size in diameter. These systems allow for consistent, predictable and lasting distribution around the retail environment. Units can be wall-mounted or connected to HVAC systems. The scenting systems can also be customized to fit any environment.