A hotel that smells revitalising, welcoming and luxurious will attract brand loyalty and customer satisfaction over a hotel that has odour control issues. Odour in the hotel industry is something people remember for a long time so it’s important for hotel brands to control odour and replace it with positive brand awareness strategies to strengthen their brand identity and improve customer satisfaction.
Improve Customer Experience and Satisfaction in the Hotel Industry
In the hotel industry, customer satisfaction is key for success. Building a brand strategy that encompasses your guests needs will enhance your brand image, thus establishing your brand positioning as a hotel to be competed with and revered.
Our favourite branding awareness strategy is scent marketing and at Scent Australia, scenting is what we do best to improve clients’ odour control and increase brand recall for the right reasons.
The circle of brand development starts with the brand strategy and ends with improving your brand positioning. Our approach to the start, finish and everything in between your brand identity structure, is to use the power of scents to optimise the hotel industry and to control unwanted odours where they’re not welcome.
Hotels We Work With
The team at Scent Australia have extensive knowledge and experience in the field of scent marketing and understand the benefits scents can have on the hotel industry.
Working alongside hotel chains such as Intercontinental Hotels, Pullmans and Crystalbrook, the team has helped to implement basic scenting strategies to help create a brand people want to come back to.
Using a medium sized commercial diffuser in hotel lobbies, conference rooms, bathrooms, gaming areas, rooms and more, Scent Australia has made it possible to control odours in the hotel industry while infusing each of these areas with alluring and uplifting scents.
Scents are an emotional branding example that work their magic by using our senses. Our sense of smell is one of the stronger senses as it is connected to our brain which then uses scents to recall memories, things we’ve learned, and things we like.
For example, we recognise the scent of garbage as dirty and unpleasant. If a guest walked into a hotel and could smell the garbage bin outside, their first instinct no matter how luxurious the hotel lobby looks, will be that it is a dirty place.