Benefits / Evidence of the effectiveness of scent marketing
It’s easier than you think to give visitors to your store an unforgettable experience with the perfect scent.
Perception of Brand
A little extra indulgence in the air will help to develop your fashion label as a luxurious and sought-after brand.
Perception of Product Quality
Fashion shoppers make quick assessments of product quality, scent can help create an atmosphere of comfortable luxury and enhance the appeal of a brand worth exploring.
A relaxing, luxurious fragrance makes customers feel welcome, increases the amount of time they spend in store and enhances their perception of your products, brand, and service.
Use a comforting fragrance to create an inviting atmosphere that encourages customers to shop more frequently, promote your brand, and feel good about being your customer.
Create an inviting in-store ambience to encourage customers to linger; spending longer browsing shelves and clothes, trying outfits on, purchasing items, and enjoying themselves.
Controlling the odour in your store could mean the difference between customers who stay longer and spend more vs customers who leave sooner and spend less.