Scent for Retail Marketing
Evidence shows that the use of scent can have a significant and direct impact on retail business profitability and thus should be a key part of your retail marketing strategy.
Scent for retail stores improves customer experience, increasing customer dwell time and willingness to buy. Using scent connects your brand with your customers on an emotional level, which increases brand loyalty. Scent offers more sales as scent helps customers to decide instinctively. As scent is linked with memory, customers will long remember the pleasant experience and will return.
Scenting benefitsfor retail marketing
Consumers experience many positive feelings as a result of breathing in a pleasant aroma.
Perception of quality
Scent Marketing Research has proven that consumers evaluate scented products as being of higher quality.
Increased willingness to buy
Consumers are more eager to buy and willing to pay more in a scented environment.
Ease in decision making
Scent offers more sales as scent helps customers to decide instinctively.
As scent is linked with memory, customers will long remember the pleasant experience and will return.
Scent is a new and unique marketing idea for retail shops to help them to stand out from the crowd!
Start scenting your retail store
If you are looking for a solution to a need for scent for retail stores, retail marketing services or companies focussed on the use of scent, contact Scent Australia today, start scenting in no time and reap the rewards of using scent in your retail marketing strategy!Contact us now