Scent Australia News Blog. All News Related to Scent Marketing

Scent Australia on how to spend your 'Me' time

Whether you’re a career-focused 20-something single, a stay-at-home mum or a teen in high school, absolutely everybody needs some down time to th...

Scent is a very powerful tool often forgotten by retailers. This makes it a powerful tool for you to differentiate yourself from the competition. ...

Scent is one of the most important sense when it comes to memory. Remember the smell of warm cookies from your grandmother or the perfume of your ...

In order to differentiate yourself from the competition, it is important as a club or casino to offer the best experience to your guests. Having n...

Are you looking for an easy way to differentiate yourself from the crowd and deliver superior customer experience? Time for you to discuss your s...

With online competition growing, foot traffic is a key factor for any successful brick-and-mortar retail store. Increasing foot traffic to your p...

A very interesting and simple Ted-Ed video that explains how smell works. How do we smell

Scent marketing is as old as a real estate agent baking cookies in a house for sale and as new as Oscar Mayer’s “bacon” alarm clock.' The Prim...

Marketing Managers and Advertisers already know how important visual is to create a brand identity. Sharing a particular logo or creating a specif...

Andrew O'Keefe, manager at Scent Australia, chats with Ed from the Creative Living show about how scent is used as a business tool. Creative Liv...

Step into most retail chains and chances are you’ll get a whiff of a certain something. Shoppers in Country Road are treated to a fig fragrance w...

Scent Australia has recently launched Folli Follie new Signature Scent that complements perfectly Follie Follie interior design. This is part of t...

In Beijing New Balance started to project a total sensory experience with a retro ’50’s and ’60’s look and feel in its first Experience Store. S...